A Small, Middle-Aged Kyoto-University Dropout Reveals From A Hospital Bed... How To Create A Great Advertising From The Long History Of Your Business!: The Kentaro Sono Letter Collection Vol. 1

Introduction: An Open Letter To Every Business Owner Who Secretly Believes Most Advertising Agencies Are Just Wannabe Artists!From:
Kentaro Sono, the CEO of Kentaro Sono Inc.Kyoto-shi, Kyoto-fu, JapanMonday, 10:00 A.M.
November 6, 2024Once a man brought me from a great technical school their course in advertising, and asked me how to improve it. When I read it I said: “Burn it. You have no right to occupy a young man’s most impressive years, most precious years, with rot like that. If he spends four years to learn such theories, he will spend a dozen years to unlearn them. Then he will be so far behind in the race that he will never attempt to catch up.”Dear Friend,As you can see, I have attached the quote from a book My Life in Advertising by Claude Hopkins to the top of this letter. Why have I done this? Actually, there are two reasons.I have something very important to tell you and I needed some way to make sure this letter would catch your attention.And secondly, since this book is for a business owner who believes all advertising agencies in fancy clothes don't produce any specific, measurable results for clients... citing the passage as a little "eye-catcher" was especially appropriate.Here is why.My name is Kentaro Sono, the CEO of Kentaro Sono Inc in Kyoto and this book is a partial collection of my newsletter The Kentaro Sono Letter.The Kentaro Sono Letter is the newsletter for business owners who suspects the advertising agency you are hiring are using your money to promote their own "arts", not your products or services. Frankly, The Kentaro Sono Letter is not for everyone.Because this newsletter invades your comfort-zone. You lose confidence in your "common sense". You will get nervous. If what you want is just a lift without any basis.... this newsletter is not for you. Don't buy this book.And if you cannot enjoy text-only contents with no illustration or picture, this newsletter is not for you. You can go to Netflix, TikTok, or YouTube. Don't buy this book.Besides, this book is not cheap. 20,000 Yen.Compared to what you will get from it, it's too cheap by my standards. But you can't know the fact until you try. If you can spend 20,000 Yen on streaming services or video games but not on real advertising skills... this newsletter is not for you. Don't buy the book.But if... you have a courage to challenge your common sense, escape from your comfort zone, intelligence to enjoy pure reading, and money to invest in yourself, buy this book. Now.But why now? Because you can get this book almost FREE, only for now.Here's The Deal: You can get this book just by subscribing Kindle Unlimited. You can enjoy 30-day free trial. You can read my 20,000 Yen book, FREE. In the future, I may withdraw this book from Kindle Unlimited because I don't want too large audiences.So you must hurry. Kindle Unlimited is a great service by itself. It's like a portable library which costs you only 980 Yen a month. You don't have to pay even 100 Yen a day.And it's easy to cancel and resume subscription services Amazon offers.You must subscribe this service if you care about education of yourself, your children, and your grand children.Those who enjoy only videos are doomed. Because visual stimulation don't help you to grow mentally.Read good books such as classic biographies and recommend them to those you love. Share the same feelings, or exchange different opinions. Enjoy quality communication.Subscribe Amazon Unlimited, today.Sincerely,Kentaro Sono Read more